Pigu Hobby Hall Group

Pigu Hobby Hall Group is the leading e-commerce player in Baltics with a growing presence in Finland.
We are a harbor for thousands of sellers on the Group Marketplace which is a first choice for millions of local shoppers.

PHH Group mission is to enable a user friendly shopping ecosystem with greater economic value and positive impact everywhere.

PHH Group vision is to be the best place to buy, sell and work in the region.

4

countries

5,6 M

completed orders per year

11,5 M

people market

~300 M

turnover per year

137 M

sessions per year

4 well-known

local brands

1,8 M

active customers

7

pick-up points/shops

How have we come to be

PHH Group was founded in 2021, when MidEuropa acquired the leading e-commerce
player in the Baltics – Pigu Group and Finnish e-commerce company Hobby Hall Group.

1962

Hobby Hall
established

1997

Hansapost
established

1999

Hansapost
presence in
Latvia

2007

Pigu.lt founded

2011

220.lv acquired
by Pigu.lt

2013

Kaup24.ee
acquired by
Pigu.lt

2018

Merger of Hobby
Hall and
Hansapost

2019

Pigu Group
(Pigu.lt, 220.lv
and Kaup24.ee)
Marketplace
established

2021

MidEuropa
acquires Pigu and
Hobby Hall Groups

PHH Group formed

2023

Marketplace
launched in
Finland

We are here for you

We offer a wide package of benefits for both shoppers and for sellers.
We strive to be the first choice for customers when shopping online and
to be the best partner for online businesses.

E-shops for clients

The widest assortment in the Baltics and Finland
Quick and easy search
Various secure payment methods
Variuos leasing solutions
All possible fast and convenient delivery options
Loyalty program

For both

24/7 customer support service with 3 call centers in 5 languages
Shopping festivals across the year
Most popular and trusted brands in Baltic countries and Finland

Marketplace For sellers

Access to the 11.5 M customers in the Baltics and Finland
No registration fees
No listing fees – list as many products as you wish in all categories
Goods warehousing, packing and fast delivery to the customer service
Promotion and sales management tools

The management team

Dainius Liulys

CEO of PHH Group

Jūratė Balzerė

Chief People Officer of PHH Group

Vytautas Romeika

Chief Marketing Officer of PHH Group

Wojciech Wieronski

Chief Financial Officer

Build your career in e-commerce!

We are an international company with more than 800 employees working in 4 offices
in Vilnius (Lithuania), Riga (Latvia), Tallinn (Estonia) and Vantaa (Finland).

View open positions

News

2025-05-09

PHH Group is Changing: Customers Will Find Relevant Products Even Faster

From now on, PHH Group customers will be able to find the products and best deals they are interested in even faster, among the millions of products available in the Group's e-commerce centers Pigu.lt, Kaup24.ee, 220.lv and Hobbyhall.fi. The...

2025-02-10

Dainius Liulys Rejoins as Chief Executive Officer of PHH Group

Dainius Liulys, the founder and former long-standing Chief Executive Officer of Pigu.lt, has rejoined PHH Group as its CEO. PHH Group is the leading e-commerce platform in the Baltic region. The company operates a distinguished portfolio of...

2024-10-15

Vytautas Romeika Appointed as Chief Marketing Officer at PHH Group

Vytautas Romeika has been appointed Chief Marketing Officer of the Baltic e-commerce leader PHH Group since 14 September. "In the highly competitive and dynamic e-commerce sector, Vytautas' expertise is precisely what we need right now to...

More news

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