PHH Group Challenges Prices Across the Region – Sale “Items into MINUS” Boosts Shopper Traffic

The leading e-commerce group in the Baltics and Finland, PHH Group, has launched a major sale across its platforms, offering products to customers at prices below cost – in the campaign titled “Items into MINUS”. This initiative has driven a 40 percent increase in sales of promotional products compared to the period before the campaign, while visitor traffic has grown by 20 percent across all markets.

“The campaign, which started a week ago and helps us clear out our warehouses to make room for new items while offering especially attractive prices, has generated huge interest not only in Lithuania but across Latvia, Estonia, and Finland as well,” says Nerijus Mikalajūnas, Head of Communications at PHH Group.

During the “Items into MINUS” campaign, products are offered at up to 75 percent off. “The campaign will continue until the entire warehouse is cleared. We offer same-day or next-day pickup, and home delivery takes only a few days,” adds Mikalajūnas.

According to him, products from all categories are included in the sale. So far, the most popular product categories are dinnerware, women’s bags, towels, building blocks and construction toys, and men’s fragrances.

In the dinnerware category, top sellers include the Heart-Shaped Bowl, Florina Cortina Salad Bowl, and Rimini Florina Dessert Plate.

In women’s bags, the most popular items are Puma Phase Backpacks in various colors.

In the toy category, bestsellers include LEGO® products such as City Pizza Delivery, Fire Racing Cars, Creative Dinosaurs, and Technic Monster Jam Truck.

The top three bestselling men’s fragrances are Calvin Klein Man Eau de Toilette, Hugo Boss Reversed Eau de Toilette, and Davidoff Zino Eau de Toilette.

According to the e-shopping group, shoppers spend an average of €21 per promotional item during a single purchase.