PHH Group is Changing: Customers Will Find Relevant Products Even Faster

From now on, PHH Group customers will be able to find the products and best deals they are interested in even faster, among the millions of products available in the Group's e-commerce centers Pigu.lt, Kaup24.ee, 220.lv and Hobbyhall.fi. The leading e-commerce company in the Baltic States welcomed its visitors with a newly updated website. Customers were introduced not only to a modern Marketplace structure and design but also to an updated visual identity of the PHH Group brand.

"The new website architecture and design make it even quicker and more intuitive to browse through the wide range of products and easily access the most relevant offers. Through these changes, we are strengthening our commitment to improving customer experience, ensuring convenient shopping, and creating value for both our customers and Marketplace sellers," says Vytautas Romeika, Marketing Director of PHH Group.

According to him, one of the main focuses while updating the e-commerce center was personalizing offers and providing a smoother shopping experience.

"We aim for customers to find exactly what they are looking for as quickly as possible on our platform. By using browsing and purchasing data that customers have agreed to share, our system will better understand visitors’ needs and offer personalized suggestions – showing the most relevant products for each individual customer. This will save visitors time and make shopping more enjoyable – the vast assortment of products is now accessible with just a few clicks," says V. Romeika.

He also notes that the company updated its visual identity while maintaining a recognizable but more modern image of the leading e-commerce player in the Baltic States.

"We care not only about our current customers – we are looking ahead, following the latest trends, and targeting the new generation. We are modern and attractive to everyone who values innovation and convenience. At the same time, we aim to stand out and remain easily recognizable amid the noise of online advertising," says V. Romeika.

The company’s updated logo is bolder and clearer, reinforced with a stronger font. "Our primary color palette has been enriched with a neon accent that highlights the brand among competitors. A new graphic pattern, based on the logo's shapes, adds rhythm and texture to our e-shopping center, social media, product packaging, and other channels. The updated visual style ensures a cleaner and more cohesive impression throughout our communications," says V. Romeika.

For customer convenience, the e- shopping center also introduced the ability to filter products based on the origin of the sellers – it is now clearly visible whether sellers operate from the Baltic States, China, or other countries.

The updates were simultaneously implemented and introduced by PHH Group, the company managing 220.lv in Latvia, Pigu.lt in Lithuania, Kaup24.ee in Estonia, and Hobbyhall.fi in Finland. The updates have also been applied to the mobile apps of these e- shopping centers.