PHH Group launches loyalty program “PHH PLUS” for its most devoted customers

The leading online retailer PHH Group has launched its new loyalty program, PHH PLUS, designed for regular shoppers who want to save both time and money. The program goes live just ahead of the festive shopping season, giving customers a chance to join early and take advantage of the best deals on PHH Group e-shops – Pigu.lt, 220.lv, Kaup24.ee, and HobbyHall.fi.

Each market has its own local version – Pigu PLUS, 220.lv PLUS, Kaup24 PLUS, and Hobby Hall PLUS – all built on one shared foundation: a unified, data-driven, customer-centric vision.

All current PHH Club members will automatically become part of PHH PLUS, allowing them to immediately enjoy exclusive member prices and additional benefits.

“Our goal is not to rely on one-off promotions, but to continuously improve the shopping experience,” says Vytautas Romeika, Marketing Director at PHH Group. “We want every loyal customer to feel valued. PHH PLUS members will always have access to personalized prices, exclusive offers, and extra perks at every stage of their shopping journey – from downloading the app to returning for their next purchase. Membership is completely free and joining is simple – just register.”

According to Romeika, PHH PLUS represents a next-generation loyalty program that offers the best prices, access to special campaigns, and tailored recommendations.

“The key to the program is not just in the benefits it offers, but in its transparent and fair pricing structure. Both members and non-members will clearly see all pricing information on our platform and easily compare offers,” he explains.

“PHH PLUS is more than just discounts – it’s a step toward a smarter, data-driven relationship with our customers,” Romeika adds. “By connecting multiple channels, from emails to our mobile app, we can deliver relevant information and offers at the right moment. Through personalized content and behavior-based incentives, we aim to make every shopping experience smooth, trustworthy, and rewarding – backed by reliable delivery and quality products from verified partners. This is just the first phase of the program. More features and privileges will follow next year.”

The new loyalty program will also benefit PHH Group Marketplace sellers.“We’re creating added value not only for our customers but also for our partners,” notes Romeika. “PHH PLUS will enable sellers to offer more competitive prices, improve product visibility, and increase sales without additional costs – just in time for the holiday season.”

Global studies show that loyalty program members shop up to 73% more frequently and spend up to 40% more per purchase. Products with loyalty-based pricing can see conversion rates increase by up to 15%, while repeat purchases can rise by up to 20%.

“Today, more than two million customers across four countries form the foundation of our loyalty network – a powerful reach that gives our partners real visibility,” says Romeika. “With PHH PLUS, we aim to deliver tangible value to both shoppers and Marketplace sellers. That’s why we’re investing not only in the program’s development but also in its visibility and growth, making it a real sales driver for our partners.”