PHH Group Marketplace sellers set a Black Friday trading record
The Black Friday campaign was very successful for the PHH Group Marketplace sellers. Their sales in Lithuania, Latvia and Estonia were more than 52% higher compared to the 2022 Black Friday results.
"Black Friday has become another success story for our marketplace sellers. The results of this campaign reflect PHH Group's strategic objective to grow the number of external sellers in the Group's Marketplace by providing them with a well-developed, convenient and customer-valued e-commerce infrastructure. We continue to consolidate our reputation as a seller sales accelerator," - says Kristina Liškauskaitė, Head of Sales of PHH Group.
She said that the dynamics of Black Friday sales show that clients have already gotten used to the fact that the campaign is not only on Friday but all weekend long.
"When we opened Black Friday offers to loyal customers on Thursday, we saw growing sales, which peaked on Friday, but remained active throughout the weekend. It is clear, that customers were able to take the time to shop online in a calm and rational way over the weekend, avoiding the congestion and spontaneous purchases that are typical of physical outlets," - says Liškauskaitė.
A total of 157,000 orders were recorded in PHH Group's e-shops in 4 countries during the 4-day Black Friday campaign. This is a record for this campaign. The flow of customers was around 10% higher than last year.
The most common amount spent by customers during the campaign was between €27 and €59. The most popular product categories for PHH Group were children’s constructors and bricks, women's perfumes, headphones, smartphones and smartwatches, TVs and vacuum cleaners-brooms.
The most expensive purchase during the campaign was an air conditioner, bought by a buyer in Estonia for around €5,000. A Bang & Olufsen Beosound A9 wireless speaker sold during the campaign in Finland cost over €3,000. In Lithuania, the most expensive purchase was a Canon digital camera for around €3,000. In Latvia, the most expensive purchase was a Cybex Jeremy Scott Wings multi-purpose stroller for children, which cost more than €2,000.
