Pigu.lt Joins Kaunas Žalgiris as an Official Partner 

Pigu.lt is launching a partnership with Kaunas Žalgiris, Lithuania’s best-known basketball team. Soon, the familiar Pigu.lt logo will appear on the Žalgiris players’ uniforms, while the two partners will also roll out joint initiatives for both fans and shoppers.  

“As an e-commerce leader, we know very well how much a strong team and the determination to win matter. That is why we are proud to contribute to the growth of basketball – a sport that is much more than just a game in Lithuania. We believe our partnership will help strengthen the team while creating even more memorable moments for the fans,” says Dainius Liulys, CEO of Pigu.lt and PHH Group.

The partnership will go beyond featuring the e-commerce brand’s logo on the players’ uniforms. Pigu.lt and Žalgiris are planning a range of joint initiatives designed to bring fans closer to the team and give them new ways to experience the excitement of basketball.

For example, the partners are planning a “Come to the Game – Get Pigu.lt Points” campaign, offering basketball fans additional value and access to special offers.

Basketball will also become more prominent in Pigu.lt’s communications. Žalgiris players will feature in the brand’s content, increasing the visibility of the partnership and strengthening Pigu.lt’s connection with basketball.

According to Liulys, Kaunas Žalgiris is one of Lithuania’s most prominent sports teams, with achievements that inspire pride among generations of fans.

“The club’s determination, consistent hard work, ambition to lead, and commitment to one another and to its fans strongly resonate with our own philosophy at Pigu.lt, where we work every day to make shopping more convenient for millions of customers,” says Liulys.

According to Paulius Jankūnas, President of Kaunas Žalgiris, welcoming a partner of this scale and recognition further demonstrates the club’s strong appeal within the business community.

“We are delighted to welcome Pigu.lt – one of Lithuania’s strongest and best-known e-commerce brands – to the Žalgiris partner community. We greatly value our partners’ trust in our organisation and believe this partnership will create value for both sides while contributing to the club’s continued growth,” says Jankūnas.