The CEO of Pigu Hobby Hall Group - Florin Filote

The e-commerce professional Florin Filote, who was the Group's Chief Revenue Officer since May of this year, took over the role of CEO of Pigu Hobby Hall (PHH) Group this October.

"I am honored to lead PHH Group in its mission to transform the way people shop for products. I believe we have a great business model and a talented management team that uniquely position us to capitalize on the changing shopping environment," says Filote.

"We as shareholders are unanimously delighted that Florin has accepted the role of CEO for Pigu HobbyHall Group. His significant experience and achievements in growing international e-commerce and marketplace businesses will be invaluable when guiding PHH Group during the next phase of our journey," says Kerim Turkmen, Partner at PHH Group's shareholder Mid Europa.

According to Daniel Ropers, Chairman of the Board of PHH Group, the Group is continuing its strategic transformation aimed at increasing the weight of the marketplace in the Group's activities. Currently, and just three years after opening up its online stores to external sellers, marketplace offers generate almost 30% of the Group's consumer spend. The plan is to increase this figure to 50% of turnover over the next few years.