Vytautas Romeika Appointed as Chief Marketing Officer at PHH Group

Vytautas Romeika has been appointed Chief Marketing Officer of the Baltic e-commerce leader PHH Group since 14 September. 

"In the highly competitive and dynamic e-commerce sector, Vytautas' expertise is precisely what we need right now to enhance our customer value proposition and accelerate growth of the Marketplace across the region," says Dariusz Wcislo, CEO of PHH Group.

According to him, Romeika's extensive international experience in successfully implementing marketing strategies driven by customer data analysis will help further expand PHH Group's Marketplace in the Baltic States and Finland.

"Vytautas international background and leadership in global marketing projects makes him a perfect match for our goals," - says D. Wcislo. 

"The sheer volume of data generated by PHH Group brands Pigu.lt, Kaup24.ee, 220.lv, hobbyhall.fi, and PHH Group Marketplace is remarkable. We plan to leverage this data to create the next generation of customer value proposition – to craft personalized, highly effective offers for customers. I am excited to be involved in creating a new level of service and value for customers in the leading Marketplace," says V. Romeika.  

Throughout nearly 20-year career, V. Romeika held Chief Marketing roles across industries, including e-commerce, fintech, retail, and iGambling. He has extensive international experience, having worked in the Baltics, Slovakia, Malta, and Italy. 

V. Romeika has led international change projects focused on digital transformations, high pace growth, rebrandings and business repositionings, consistently delivering measurable business outcomes. V. Remeika holds an education in business management, law, leadership and change management, and he has refined his technology knowledge and expertise at IESE Business School in Munich. Previous to the current appointment Vytautas Romeika has worked as CEO of Kesko Senukai Digital and CMO of Kesko Senukai, as well as marketing manager at Olympic Casino Group Baltija, Payray Bank and Čili Pizza.